Crisis and the Activity of Communication and Public Relations Department

Crisis and the Activity of Communication and Public Relations Department [Crizele si activitatea departamentului de comunicare si relatii publice] | Elena UNGURU

Abstract: The Department of Communication of any organization must be prepared to prevent and manage crisis situations. Once inside a crisis, an organization apparently fails adnis very difficult to recover the costs (the image and, ultimately, financial). Obviously, profesionals from Public Relations Department will have an important role in resolving a crisis especially when it affects the organization’s external publics. However, the role of communicator is connected to crisis prevention process. During this presentation we will provide a number of examples of important brands all around the world and how did they manage the crisis periods. Special emphasis will be on ways of overcoming the crisis and especially the role of PR professionals in this time period.

Keywords: crisis, communication, planning, evaluation.

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Crisis and the Activity of Communication and Public Relations Department