Social Action through Educational Strategies: Ethics and the Election of Communication Etudies in Spain

Social Action through Educational Strategies: Ethics and the Election of Communication Etudies in Spain | Joan-Francesc FONDEVILA-GASCÓN, Josep-Lluís del OLMO-ARRIAGA & Marta CARRERAS-ALCALDE

Abstract: The study of social action through educational strategies inspires the weight of ethic factors to choose Communication studies. It allows aprioristic data about the ethics in the future journalists and mass media professionals. It also collaborates in the marketing strategies. In our study we analyze the impact of ethics and values in the students’ choice of Communication studies in the Spanish University. We analyze the impact degree of ethics and Christian values in the selection process. We observe a high influence of ethics (humanistic and holistic ethics in the training, religious orientation) as a factor considered to select the Communication studies.

Keywords: Ethics, Journalism, Communication, Strategies, Social Action, University.

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